Your organization has spent considerably on their web presence. You have a good looking website, and the is fine, but how does it perform? The website is functional, but there is no manual to guide you in learning more about your web visitors. This course is that missing manual. Improve leads, get more sales, lower your customer support costs while improving customer service, expand your brand and reach all through the application of Web Analytics. After the course, you will know who your visitor is and how to get more, and better quality visitors through web analysis. You will learn how to set up Web Analytics for your website, how to create useful reports and how to interpret and use the results. You'll see how to achieve effective web placement, how to get noticed and how to employ techniques and strategies to own your market segment.